Here at Montana Wake Co, it's all about the lake life. We share the same passion for riding waves, cruising open waters, and soaking up sun-soaked days, and these experiences inspire us to create the best gear and apparel for our growing community.
Our love for innovation drives us to redefine what it means to live the wake lifestyle—a journey that started with a shared dream and has evolved into crafting top-tier wake surf equipment and lake essentials. From custom surfboards to stylish apparel, we’re setting the standard for life on the water, one wave at a time.
Rooted in Montana’s Lakes, Growing Every Day
Today, you’ll find us in the heart of Montana, surrounded by the lakes that inspire our every move. It’s here that we channel our passion for wake surfing into designing the best gear and apparel for riders everywhere. Whether it’s crafting custom boards, developing high-quality accessories, or creating stylish apparel that reflects the lake life, we’re constantly pushing the limits of innovation. Our mission is simple: to elevate your wake life and connect a community of riders who live for the thrill of the water.
Our Heritage
You can’t tell the history of climbing and mountain sports without telling the history of Enterprise.
Enterprise was born from Chouinard Equipment and was a natural continuation of the passion and ethos that Yvon Chouinard and his friends started in 1965. Peter Metcalf and the employees of Chouinard Equipment took over in 1989, changed the name to Black Diamond and moved to Salt Lake City, to be at the base of the Wasatch mountains.
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SHOP MT WAKE DRIP
Live the wake life on and off the water with gear that goes wherever you do. From premium tees to must-have hats, shop Montana Wake Co. drip and stay styled for every adventure.
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SHOP SURF ESSENTIALS
Stay ready for every wave with gear built for the ride. From wakesurf boards to impact vests and wetsuits, shop Surf Essentials and keep the stoke alive.
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SHOP BOATING GEAR
Dial in your setup with gear built for life on the water. From boat covers to must-have accessories, shop Boating Gear and stay ready for every ride.
